All Posts
Every post, newest first. 88 in total.
Competitor Undercutting Your Prices? What to Do
A competitor undercut your prices? Check the offer, check your sales, then use the break-even math to decide whether to match, hold or differentiate.
Ecommerce Margin Too Low? How to Find the Leak
Low ecommerce margin? Build a per-order margin waterfall, find the leak (discounts, returns, shipping, fees, ads) and see which fix is worth the most.
Dynamic vs Variable Pricing: What's the Difference?
Dynamic pricing changes prices continuously from live data; variable pricing sets prices in advance for known conditions. Examples and which to use.
Segment Pricing: How to Charge Different Customers
Segment pricing charges different customer groups different prices. Types, price fences, a worked student-discount example and where the legal line is.
Price Priming: How Cues Shape What Shoppers Pay
Price priming is when a number, image or product order changes how shoppers judge a price. What the research shows and how to test it honestly.
Keystone Pricing: What It Is and When It Fails
Keystone pricing doubles your cost to set the retail price. The formula, variations like triple keystone, a wholesale example, and when 2x isn't enough.
Pricing Simulation Tools: Test a Price First
A pricing simulation tool predicts units, revenue and profit at a new price. The types, a worked 4-price simulation, and how to tell if one is trustworthy.
Cross Price Elasticity of Demand (With Examples)
Cross price elasticity of demand shows how one product's sales react to another's price. Formula, substitutes vs complements, and worked store examples.
Pricefx Alternatives & Competitors: 5 Options
Pricefx alternatives by business type: Zilliant and Vendavo for B2B, Competera and Omnia Retail for retail, and Zorin for Shopify and WooCommerce stores.
Best Competitor Price Tracking Software (2026)
The best competitor price tracking software compared: Google's free benchmarks, Prisync, Price2Spy, Omnia Retail and Competera, with prices and fit.
Price Management Software: A Buyer's Guide
What price management software does, how it differs from price optimization, when a store needs one, a worked cost example and the guardrails to insist on.
MAP Pricing Software: Monitoring & Compliance Guide
What MAP pricing software does, the legal frame, when manual MAP monitoring stops working, a 7-step compliance process and questions to ask vendors.