All Posts
Every post, newest first. 47 in total.
Price Survey vs. Price Testing
How stated vs revealed preference differ, the real risks of live price testing, and how to combine a survey with a test for a reliable price.
How to Interpret Van Westendorp Results
Learn what the four Van Westendorp price points actually mean, how to read a narrow vs wide range, and why the optimal price point isn't your final price.
How to Price Clothing: Markup, Returns, Tariffs
A 55% gross margin can still mean 7% profit for apparel brands. The real markup benchmarks and what's actually eating your clothing store's margin.
How to Evaluate a Shopify Pricing App
How to tell a real Shopify pricing tool from a discount app, and check if its recommendations are actually reliable.
Ecommerce Pricing Strategy: The Complete Guide
Every ecommerce pricing strategy explained, how to pick the right one for your store, and the biggest mistake sellers make when setting prices.
How to Run a Van Westendorp Survey
Zorin's built-in Van Westendorp survey shows you what customers would actually pay, before you set a price. Here's how to run one and read the results.
Pricing a New Product: From Launch to End of Life
Set a launch price when you have no data, know when to raise it, price bundles without killing margin, and retire a product cleanly.
Should You Price the Same on Shopify and Amazon?
Same price on every channel sounds simple. It isn't. Per-channel fees and demand differences mean uniform pricing quietly costs you margin.
What Your Price Elasticity Score Actually Means
What your elasticity number means, how to know if it's solid enough to act on, and why products in the same category can have completely different scores.
Dynamic Pricing vs Sales: A Shopify Seller's Guide
Most shoppers dislike dynamic pricing but accept sales. The difference is whether it felt fair. Here's how to use both without killing trust.
Ecommerce Profit Margins: What to Target
Most merchants overestimate their margins by 50-70%. See healthy margin benchmarks by category and how to track the gap between gross and net.
Are You Underpricing Your Shopify Skincare Products?
Most DTC skincare brands underprice. Learn what healthy margins look like, how to structure pricing tiers, and how to price SKUs with real demand data.