Price Sensitivity Surveys
The Van Westendorp method: how to run a price survey, read the results, and know when survey data should, and shouldn't, be trusted over real sales data.
Do You Need a Survey If You Have Sales Data?
A pricing survey and your sales history measure different things. See when a Van Westendorp survey beats elasticity data, and when it doesn't.
How to Run a Van Westendorp Price Survey
The 4 Van Westendorp questions, who to ask, how many responses you need, and how to turn the answers into an acceptable price range before you launch.
How to Interpret Van Westendorp (PSM) Results
Learn what the four Van Westendorp price points actually mean, how to read a narrow vs wide range, and why the optimal price point isn't your final price.
Price Survey vs Price Testing: Which to Trust?
How stated vs revealed preference differ, the real risks of live price testing, and how to combine a survey with a test for a reliable price.
How to Find What Customers Are Willing to Pay
Sales history tells you what customers did. A short survey tells you what they'd actually accept, especially useful before you have any sales data.