Price Sensitivity Surveys
The Van Westendorp method: how to run a price survey, read the results, and know when survey data should, and shouldn't, be trusted over real sales data.
Product
How to Run a Van Westendorp Survey
Zorin's built-in Van Westendorp survey shows you what customers would actually pay, before you set a price. Here's how to run one and read the results.
August 21, 2026·9 min read
ProductHow to Interpret Van Westendorp Results
Learn what the four Van Westendorp price points actually mean, how to read a narrow vs wide range, and why the optimal price point isn't your final price.
August 21, 2026·11 min read
ProductPrice Survey vs. Price Testing
How stated vs revealed preference differ, the real risks of live price testing, and how to combine a survey with a test for a reliable price.
August 21, 2026·10 min read
ProductWhat Price Are Your Customers Willing to Pay?
Sales history tells you what customers did. A short survey tells you what they'd actually accept, especially useful before you have any sales data.
August 1, 2026·8 min read