Pricing Fundamentals & Strategy
Broader strategy questions: how often to review prices, whether to price above or below competitors, and the core frameworks every pricing decision comes back to.
Ecommerce Pricing Strategy: The Complete Guide
Every ecommerce pricing strategy explained, how to pick the right one for your store, and the biggest mistake sellers make when setting prices.
How to Automate Pricing Updates on Shopify
Getting a pricing recommendation is one thing. Acting on it across 200 SKUs is another. Here's how to automate the workflow, not the decision itself.
Does Charm Pricing ($9.99 vs $10) Actually Work?
The .99 ending has real research behind it, but the effect is smaller and more conditional than the common advice suggests. Here's what actually holds up.
Should You Price Below, At, or Above Competitors?
Below, at, or above is a real framework. It's just the wrong place to start: a competitor's price was never set from your customers' behavior.
How Often Should I Change My Prices?
Not every week, and not never. Here's how to find the right cadence for your catalog instead of guessing.
How Do I Know What to Price My Products?
Most merchants pick a price by gut feel or by copying a competitor. Here's the actual data-backed way to know.