Pricing Fundamentals & Strategy
Broader strategy questions: how often to review prices, whether to price above or below competitors, and the core frameworks pricing comes back to.
Everyday Low Pricing vs High-Low: Which Is Better?
Everyday low pricing keeps prices steady; high-low relies on sales. Pros, cons, a worked profit example, and how Zorin shows which fits each product.
Price Anchoring: Manipulative or Smart Pricing?
Price anchoring works only when the reference price is real. How to use compare-at prices honestly, and where anchoring crosses into deception.
Ecommerce Pricing Strategy by Growth Stage
A checklist for your first price, a framework for growth, and what mature pricing architecture looks like, stage by stage for ecommerce stores.
Ecommerce Pricing Strategy: The Complete Guide
Every ecommerce pricing strategy explained, how to pick the right one for your store, and the biggest mistake sellers make when setting prices.
Automated Pricing on Shopify: How to Set It Up
Automated pricing on Shopify should automate the workflow, not the decision. How to act on price recommendations across hundreds of SKUs safely.
Charm Pricing: Does $9.99 vs $10 Actually Work?
The .99 ending has real research behind it, but the effect is smaller and more conditional than the common advice suggests. Here's what actually holds up.
Competitive Pricing Strategy: Below, At, or Above?
Pricing below, at or above competitors is a real positioning choice. How each works, the tradeoffs, and why your own sales data should make the call.
How Often Should You Change Your Prices?
Not every week, and not never. Here's how to find the right cadence for your catalog instead of guessing.
How to Price Your Products Using Your Sales Data
Stop pricing by gut feel or by copying competitors. How to read your own sales history to find the price that maximizes profit for each product.