Margin & Profit Fundamentals
Benchmarks and frameworks for gross margin, net margin, and where profit actually leaks out of a catalog that looks healthy on paper.
Margin vs Markup: Formulas, Chart & Examples
Markup is profit over cost; margin is profit over price. Formulas, a margin to markup chart, Costco and e.l.f. examples, and the mistake that costs you.
WooCommerce vs Shopify Fees: Real Margin Compared
No platform fee doesn't mean better margin. WooCommerce vs Shopify transaction, hosting and plugin costs compared, and how to find your real net profit.
Ecommerce Profit Margins: Benchmarks & Tracking
Healthy ecommerce profit margins by category, gross vs net, margin vs markup, and how to track the gap on Shopify before it quietly eats your profit.
How to Know If Your Prices Are Too High or Too Low
Declining sales and high close rates are lagging signals. Price elasticity tells you before you change anything, not after the damage is done.
How to Raise Prices Without Losing Customers
Rising costs usually justify a price increase. How much to raise, how fast, and how to time and frame it so customers stay, sized by your own demand data.
Pricing Bestsellers vs Slow Sellers Differently
Treating your whole catalog with one pricing rule ignores that a hot seller and a stale SKU are answering completely different questions.
How to Price Your Whole Catalog at Once
Reviewing hundreds of SKUs individually doesn't scale for a lean team. Here's how to price a whole catalog without burning a week on it.