Margin & Profit Fundamentals
Benchmarks and frameworks for gross margin, net margin, and where profit actually leaks out of a catalog that looks healthy on paper.
Ecommerce Profit Margins: What to Target
Most merchants overestimate their margins by 50-70%. See healthy margin benchmarks by category and how to track the gap between gross and net.
What's a Good Profit Margin for an Online Store?
Industry benchmarks are a starting point, not an answer. Here's why your own number matters more than the average.
Should I Raise Prices to Cover Rising Costs?
Usually yes, but the timing and size of the increase matter more than the decision to raise at all.
Pricing Bestsellers vs Slow Sellers Differently
Treating your whole catalog with one pricing rule ignores that a hot seller and a stale SKU are answering completely different questions.
How to Price Your Whole Catalog at Once
Reviewing hundreds of SKUs individually doesn't scale for a lean team. Here's how to price a whole catalog without burning a week on it.
Is Your Store Leaving Money on the Table?
Healthy sales can hide a pricing problem. Here are the actual signs your prices are wrong, and how to check.