Ecommerce Pricing Research
Sourced, citable reference data on ecommerce pricing. No product walkthroughs, no opinion pieces, just numbers with links back to where they actually came from: peer-reviewed academic research, government economic data, and public company financial filings. Every page below names exactly what we found, what we couldn't verify, and where to check the source yourself.
Price Elasticity of Demand by Product Category
A sourced reference compiling real price elasticity coefficients across ecommerce product categories, drawn from peer-reviewed studies and government data.
Updated August 23, 2026
ResearchGross Profit Margins by Ecommerce Product Category
A sourced reference compiling real gross profit margins across ecommerce product categories, drawn from public company SEC filings and investor relations disclosures.
Updated August 25, 2026
ResearchMarketing Spend by Ecommerce Product Category
A sourced reference compiling real advertising and marketing spend as a percentage of revenue across ecommerce product categories, drawn from public company SEC filings.
Updated August 26, 2026
ResearchInventory Turnover by Ecommerce Product Category
A sourced reference compiling real inventory turnover ratios and days inventory outstanding across ecommerce product categories, calculated from public company SEC filings.
Updated September 1, 2026
ResearchDiscount Impact on Margin by Ecommerce Product Category
A sourced reference compiling real gross margin impact from promotional discounting, measured in basis points, across ecommerce product categories, drawn from public company filings.
Updated September 1, 2026
ResearchAverage Order Value by Ecommerce Product Category
A sourced reference compiling real average order value figures across ecommerce product categories, drawn directly from public company SEC filings and investor disclosures.
Updated September 12, 2026
ResearchDiscount Depth by Ecommerce Product Category
A sourced reference of real peak promotional discount depth across ecommerce product categories, drawn from Adobe Analytics' Holiday 2025 shopping report.
Updated September 20, 2026
ResearchEcommerce Return Rate by Product Category
A sourced reference of online return rates across ecommerce product categories, anchored to NRF, Coresight Research and Zalando figures alongside published industry benchmarks.
Updated September 25, 2026
ResearchState of Ecommerce Pricing 2026
A sourced report on how small online retailers are pricing in 2026: tariff pass-through, price increases, price realization, discount depth and returns, compiled from public research.
Updated September 25, 2026
How to cite these pages
Each research page has its own citation block at the bottom with the direct URL and last-updated date. Link directly to the specific page rather than this index, since each one is versioned and dated independently.