WooCommerce Profit Margin Calculator
Enter your selling price, unit cost, and shipping cost - plus your payment processor's fee and ad spend per order - to see your exact net profit and margin. Free, no signup required.
Payment processing fee
WooCommerce doesn't lock you into one processor, so pick yours - this defaults to a typical online rate for that processor. Edit if your actual negotiated rate differs.
Ad spend per order (optional)
Add your customer acquisition cost to see net profit after marketing, not just gross-of-marketing margin.
Payment fee
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Net profit per unit
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Net margin
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What's included
- —Processor-specific payment fees - WooCommerce doesn't lock you into one payment gateway, so pick WooPayments, Stripe, PayPal, Square, or Authorize.net and a typical rate prefills automatically. Edit either field if your actual negotiated rate differs.
- —Ad spend per order - add your customer acquisition cost to see net profit after marketing, not just gross-of-marketing margin.
This calculator is a per-order snapshot. If you want this computed automatically across your whole catalog, updated as new orders come in, Zorin's full profit tracking dashboard does that from your connected WooCommerce or Shopify store, alongside price recommendations for every SKU. Start your free trial →
Worked example
A product sells for $50, costs $18 to make, and $4 to ship. On Stripe's typical rate (2.9% + $0.30), the processing fee is about $1.75. If you spend $8 on ads per order, net profit is $50 − $18 − $4 − $1.75 − $8 = $18.25, a net margin of about 36.5%. Drop the ad spend and gross margin (before marketing) comes out to roughly 52.5%, the figure worth comparing against category benchmarks, since ad spend varies by channel and campaign rather than by product.
Frequently asked questions
Which payment processor should I pick if I use more than one?
Pick whichever one handles the majority of your orders for the most representative estimate, then rerun the calculation with a different processor selected if you want to compare. Each preset fills in a typical rate, which you can edit if your actual negotiated rate differs.
What counts as unit cost?
The cost of goods sold for one unit: manufacturing or wholesale cost, packaging, and any per-unit fulfillment cost. It shouldn't include fixed costs like hosting or staff time, which aren't tied to a single unit sold.
Why does WooCommerce need a processor picker when Shopify doesn't?
WooCommerce doesn't lock you into one payment gateway the way Shopify does with Shopify Payments, so a WooCommerce store's actual processing fee depends entirely on which gateway (WooPayments, Stripe, PayPal, Square, Authorize.net) is connected, each with a different typical rate.
Is this the same as the margin Zorin shows in the dashboard?
The math is the same, but this calculator is a manual, per-order snapshot you run yourself. Zorin's profit tracking dashboard computes this automatically across your whole catalog from your connected WooCommerce store, updated as new orders come in, alongside a price recommendation for each product.
What's a healthy profit margin for a WooCommerce store?
It depends heavily on category, a supplement or skincare brand often runs 60-80% gross margin, while consumer electronics can run closer to 25-40%. There's no single universal target; see the category benchmarks in Zorin's research reference for real, sourced figures by product type.