Multi-Channel & Launch Pricing
Setting a price with no sales history yet, and deciding whether that price should stay the same across Shopify, Amazon, and other channels.
How to Raise Your Price After a Product Launch
When and how much to raise a launch price, in 5 steps, sized with your own elasticity data so the increase sticks instead of stalling sales.
Does a Lower Amazon Price Hurt Customer Trust?
When a lower Amazon price than your own store hurts customer trust, when shoppers don't notice, and how to stop channel price gaps costing repeat buyers.
Channel Pricing: Same Price on Shopify and Amazon?
The same price on every channel means a different margin on each, but a lower Shopify price risks Amazon's Buy Box. How to set channel prices that hold.
Pricing a New Product: From Launch to End of Life
Set a launch price when you have no data, know when to raise it, price bundles without killing margin, and retire a product cleanly.
How to Price a New Product With No Sales History
You can't calculate elasticity from data that doesn't exist yet. Here's what to actually do until it does.