Discounts & Promotions
How to run a sale, price a bundle, or use dynamic pricing without quietly eating into margin you didn't mean to give up.
Which Products Should You Discount? Use Your Data
Discount the products whose demand actually responds to price, not whatever is overstocked. How to pick sale candidates from your own sales history.
Should You Raise Prices Before Black Friday?
Raising prices before Black Friday to fake a discount backfires with shoppers and regulators. How deep to actually discount for BFCM and keep margin.
How to Run a Price A/B Test the Right Way
Sample size, test duration, and how much to change the price. The mechanics of a real price test, no data scientist required.
Shopify Dynamic Pricing vs Sales: Keeping Trust
Most shoppers dislike dynamic pricing but accept sales, and the difference is perceived fairness. How to use both on Shopify without losing trust.
How to Price Bundles Without Giving Away Your Margin
Bundle discounts boost AOV, but the wrong depth erases the gain. Learn how to price bundles profitably and which SKUs can actually absorb a discount.
How Much to Discount Without Losing Your Margin
How deep to discount based on your margin, when BOGO beats percentage off, how to clear dead stock, and how to stop codes stacking on sale items.
How to Run a Sale Without Wrecking Your Margin
Sales don't just risk your margin in the moment. Done wrong, they quietly corrupt the pricing data you rely on afterward.