All Posts — Page 4
Every post, newest first. 76 in total.
Price Survey vs Price Testing: Which to Trust?
How stated vs revealed preference differ, the real risks of live price testing, and how to combine a survey with a test for a reliable price.
How to Interpret Van Westendorp (PSM) Results
Learn what the four Van Westendorp price points actually mean, how to read a narrow vs wide range, and why the optimal price point isn't your final price.
How to Price Clothing: Keystone, Returns, Tariffs
A 55% gross margin can still mean 7% profit in apparel. Keystone markup benchmarks, return costs and tariffs: what's really eating your clothing margin.
Shopify Pricing Apps: How to Evaluate One
How to tell a real Shopify pricing app from a discount app, check whether its recommendations are reliable, and test it before trusting your catalog to it.
Ecommerce Pricing Strategy: The Complete Guide
Every ecommerce pricing strategy explained, how to pick the right one for your store, and the biggest mistake sellers make when setting prices.
How to Run a Van Westendorp Price Survey
The 4 Van Westendorp questions, who to ask, how many responses you need, and how to turn the answers into an acceptable price range before you launch.
Pricing a New Product: From Launch to End of Life
Set a launch price when you have no data, know when to raise it, price bundles without killing margin, and retire a product cleanly.
Channel Pricing: Same Price on Shopify and Amazon?
The same price on every channel means a different margin on each, but a lower Shopify price risks Amazon's Buy Box. How to set channel prices that hold.
What Your Price Elasticity Score Actually Means
What your elasticity number means, how to know if it's solid enough to act on, and why products in the same category can have completely different scores.
Shopify Dynamic Pricing vs Sales: Keeping Trust
Most shoppers dislike dynamic pricing but accept sales, and the difference is perceived fairness. How to use both on Shopify without losing trust.
Ecommerce Profit Margins: Benchmarks & Tracking
Healthy ecommerce profit margins by category, gross vs net, margin vs markup, and how to track the gap on Shopify before it quietly eats your profit.
Skincare Pricing on Shopify: Charging Enough?
Most DTC skincare brands underprice. Learn what healthy margins look like, how to structure pricing tiers, and how to price SKUs with real demand data.