All Posts — Page 3
Every post, newest first. 76 in total.
Which Products Should You Discount? Use Your Data
Discount the products whose demand actually responds to price, not whatever is overstocked. How to pick sale candidates from your own sales history.
How to Raise Your Price After a Product Launch
When and how much to raise a launch price, in 5 steps, sized with your own elasticity data so the increase sticks instead of stalling sales.
Does a Lower Amazon Price Hurt Customer Trust?
When a lower Amazon price than your own store hurts customer trust, when shoppers don't notice, and how to stop channel price gaps costing repeat buyers.
Price Anchoring: Manipulative or Smart Pricing?
Price anchoring works only when the reference price is real. How to use compare-at prices honestly, and where anchoring crosses into deception.
How to Run a Price A/B Test the Right Way
Sample size, test duration, and how much to change the price. The mechanics of a real price test, no data scientist required.
Should You Raise Prices Before Black Friday?
Raising prices before Black Friday to fake a discount backfires with shoppers and regulators. How deep to actually discount for BFCM and keep margin.
WooCommerce vs Shopify Fees: Real Margin Compared
No platform fee doesn't mean better margin. WooCommerce vs Shopify transaction, hosting and plugin costs compared, and how to find your real net profit.
Do You Need a Survey If You Have Sales Data?
A pricing survey and your sales history measure different things. See when a Van Westendorp survey beats elasticity data, and when it doesn't.
What's a Good Profit Margin for a Supplement Brand?
DTC supplement brands typically run 60-80% gross margins. What a healthy margin looks like, how to price new SKUs, and how to set subscribe-and-save.
Are G2 & Capterra Reviews Reliable? How to Check
G2, Capterra and TrustRadius verify reviews differently. How each works, what gets filtered out, and what to check before trusting a pricing tool's score.
How to Calculate Price Elasticity in WooCommerce
Where to find the data in WooCommerce Analytics, the midpoint formula on a real example, and why a pricing plugin isn't an elasticity read.
Ecommerce Pricing Strategy by Growth Stage
A checklist for your first price, a framework for growth, and what mature pricing architecture looks like, stage by stage for ecommerce stores.