Change your sales data into profit-maximising prices.
Zorin uses elasticity modelling on your sales data to give you a price that allows you to maximise your profit margins.
Your sales data is never shared, sold, or used to train other merchants' models. Deleted on request.
Current
$79.99
Recommended
$89.99
Profit lift
+18.3%
- 18%
- avg profit lift from first optimization
- 5 min
- from CSV upload to first recommendation
- Zero
- integrations needed to get started
- 100%
- powered by your own sales data
Works with the platforms you already use
Shopify
WooCommerceMore integrations coming: BigCommerce, and others.
Most merchants are leaving money on every sale, with no way to know how much.
Pricing feels like a guessing game because it is. Without a systematic way to read your own sales data, you're choosing numbers in the dark.
Gut-feel pricing
You pick a number that feels right and hope customers agree. But is $79 better than $89? You genuinely can't tell without data, and data takes time you don't have.
Copying competitors
Your competitors sell to different customers in different markets. Matching their price assumes your buyers are identical to theirs. They're not, and you're leaving margin on the table.
Set it and forget it
You updated your prices months ago and haven't touched them since. Meanwhile your costs shifted, your product mix changed, and the right price moved with it.
Your sales data already holds the answer. You just can't read it yet.
Every sale you've ever made is a data point. When 100 customers bought at $49 but only 55 bought when you raised it to $59, that gap tells you exactly how price-sensitive your buyers are.
Zorin reads thousands of those signals across your entire catalog, calculates the price that would make you the most profit for each product, and tells you whether to raise, lower, or hold. No spreadsheets. No data science degree. No guessing.
"I'll try $79 and see what happens."
"My elasticity is –1.2. Raising to $85 lifts profit 14%."
"My competitor charges $89 so I'll charge $89."
"My customers are less price-sensitive. I can charge $97."
"I haven't touched prices in six months."
"Three products are under-priced. Zorin flagged them."
Three steps to better prices
No integrations to configure, no code to write. Just your sales history and five minutes.
Upload your sales data
Drop a CSV of past transactions. Zorin parses quantities, prices, and dates automatically.
We fit a demand model
Our statistical model learns how your customers respond to price changes for each product.
Get profit recommendations
See the price that maximizes profit, the expected lift, and a confidence score you can trust.
Built for merchants who care about margin
Elasticity modeling
Our statistical model learns how demand shifts with price for every SKU in your catalog.
Elasticity
-1.47
Elastic demand
R-squared
0.91
Strong fit
Promotion detection
Automatically flags promotional spikes in your sales history so they don't skew the model.
Confidence you can act on
Every recommendation comes with a confidence score based on data density and model fit, so you know when to trust it.
The Van Westendorp price sensitivity meter
A classic pricing-research method: four price-perception questions, sent directly to your customers, reveal an acceptable price range and an optimal price point - real willingness-to-pay data alongside your elasticity model.
PMC / PME - the price points where opinion flips, marking the acceptable range
Your whole catalog, at a glance
See every product's recommendation and estimated profit lift in one view. Apply them individually or all at once.
| Product | Action | Est. lift |
|---|---|---|
| Wireless HeadphonesWH-4821 | RAISE | +18.3% |
| Mechanical KeyboardKB-2201 | LOWER | +6.1% |
| Ergonomic MouseMS-0934 | HOLD | - |
| USB-C HubSC-1102 | RAISE | +11.7% |
| Charging CableCS-7743 | LOWER | +4.2% |
Simple, honest pricing
Start with a 7-day free trial, no credit card required - available while we're in beta. Upgrade as your catalog grows.
Starter
For stores testing the waters with data-driven pricing.
- Up to 25 products
- CSV upload
- Elasticity modeling
- Profit recommendations
Growth
For growing stores ready to optimize their full catalog.
- Up to 150 products
- Shopify & WooCommerce sync
- Elasticity modeling
- Profit recommendations
- What-if simulator
- Priority support
Scale
For catalogs and multi-store operations that outgrow the basics.
- Unlimited products
- Shopify & WooCommerce sync
- Elasticity modeling
- Profit recommendations
- What-if simulator
- Multi-store support
- Dedicated support
From the blog
Pricing strategy, elasticity explainers, and product updates.
Dynamic Pricing vs Sales: A Shopify Seller's Guide
Most shoppers dislike dynamic pricing but accept sales without complaint. The difference isn't the price change, it's whether it felt fair. Here's how to use both without losing trust.
Ecommerce Profit Margins: What to Target and How to Track Them
Most merchants overestimate their margins by 50-70%. See healthy margin benchmarks by category and how to track the gap between gross and net.
Pricing Skincare Products on Shopify: How to Know If You're Charging Enough
Most DTC skincare brands underprice, and the fix is rarely to cut costs. Learn what healthy beauty margins look like, how to structure entry/core/premium tiers, and how to price new and existing SKUs with real demand data.
Common questions
Still not sure? These are what merchants usually ask before signing up.
Start free trialWant a personal walkthrough?
You don't need to wait - every plan starts with an instant 7-day free trial, no credit card required. But if you'd rather talk it through first, tell us about your store and we'll reach out personally.
- No waitlist - sign up and start your trial right away
- Direct line to the founder for support
- Shape the features we build next
- Locked-in early adopter pricing when we launch
How Zorin protects your sales data
Zero data selling
We never sell, monetize, or expose your store's sales figures, customer records, or margin data to third parties or competitors.
Isolated elasticity models
Your pricing model is built strictly on your own historical data. Your catalog insights are never leaked into other merchants' pricing engines.
Data deletion on request
If you close your account, email support@tryzorin.com and we'll permanently delete your uploaded sales history from our servers.