Feature

Price Elasticity Modeling for Shopify & WooCommerce

Your sales history already contains the answer to “what should I charge?” Zorin extracts it. For each product, it fits a demand curve from your order data and identifies the price that maximises your gross profit — not just your revenue.

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The model, explained plainly

Zorin uses log-log OLS (ordinary least squares) regression — the same elasticity model used in academic economics research, applied to your store's own data. It is transparent: you can see the demand curve, the R² fit score, and exactly why Zorin recommends raising or lowering your price.

1

Upload your sales history

Import via CSV or connect Shopify or WooCommerce directly. Orders sync automatically from that point on.

2

Fit the model

One click per product. Zorin fits the demand curve and returns a model health score (Strong / Fair / Weak) based on R² and data-point count.

3

Get a recommendation

RAISE, LOWER, or HOLD — with a specific target price, estimated profit lift percentage, and a demand curve you can inspect.

What makes this different from other pricing tools

Per-SKU, not catalog-wide rules

Every product gets its own demand curve fitted from its own data. A rule like "10% above cost" applies the same logic to everything. Elasticity modeling finds the profit-maximising point for each product individually.

Transparent, not a black box

Zorin shows you the demand curve and the R² fit score. You can see how confident the model is and why the recommendation is what it is — not just "our AI says raise it."

Profit-maximising, not revenue-maximising

The model optimises for gross profit, accounting for your COGS. Chasing revenue without margin context is how stores end up busy and unprofitable.

Promotion-aware

Promotional sales spikes are automatically detected and excluded from model fitting. Including them would skew your elasticity estimate upward and produce bad recommendations.

Requirements

  • —At least 6 months of sales history for the product
  • —Price variation in that history (the model cannot estimate elasticity if the price never changed)
  • —COGS entered for the product (required to optimise for profit, not just revenue)

No sales history yet? Launch Planner provides deterministic pricing from cost and competitor inputs while you build your data.

Find the profit-maximising price for every product.

7-day free trial. No credit card required.

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